Thinking about Packaging Boards & Packaging BoardsIt's still going to work the same method", my exasperated other half hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for great product packaging, I have a prevailing right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' packaging, and after that they have the 'kids' packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shrieking kids and exasperated other half running after me in sluggish motion. It was definitely a 'die-hard' moment. You understand, when the hero is running away from a bunch of wild bad men with machine guns, and they're contending your feet or something ... and there's a surge behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. If I didn't like the product packaging creates so much, I would find it funny enough. However I am dead serious. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for reference' clear folder. I do not keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made it. They certainly did.
You see, read more this is the example that happens when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend a lot loan on the packaging?" Possibly you're also believing that the loan ought to go towards establishing much better quality products ... for faster shipment choices ... or possibly the cash must go towards investing potential clients to costly suppers in Italian dining establishments. It's your call, really.
But this is what I need to tell you, as a graphic designer and consumer. The more effort you take into designing your product packaging, more clients will take a look and stop at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notification of your product packaging, your opportunity of getting them to purchase your item boosts? Precisely.
You see, the function of product packaging is to get the customer's attention. And without an electrifying product packaging, consumers are going to walk past the heaps and heaps of other rival items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. You've won the first round once they stop and take a look.
Think of it!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I enjoyed the product packaging designs so much, after using up all get more info the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into developing your packaging, more customers will stop and take an appearance at your packaging or what's inside the designs packaging.